Dublin Iceland
Checkout Redesign
Redesigning Dublin Iceland’s checkout flow
After redesigning the landing page for Dublin Iceland, I redesigned the checkout flow.
The problem:
The current design of the Dublin Iceland website is outdated and may not effectively meet the needs of its users. The website's complex navigation, lack of visual appeal, and inconsistent content may lead to confusion, frustration, and disengagement among potential customers. One customer shared:
“It would be helpful if there were a simpler and more streamlined process for reserving time.”
Original screens
Let’s do this
Desktop flow
Mobile flow